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Recruiting Reality Check: Exposure Should Come With a Receipt

3 days ago
1 min read

Updated: 2 days ago

Opinion | Recruiting Reality Check.


If a service sells exposure, families deserve more than a very confident invoice.


Before paying, ask what is delivered: a written evaluation, film editing, named events, a contact process, or access to a platform. Ask what is guaranteed and what is simply hoped for. Those are different purchases.


Our concern is with vague sales language that lets a family confuse promotion with actual recruiting interest. A view, a repost, and a conversation with a college staff are different signals.


A useful service should explain its work in plain language and avoid promising a result it cannot control.


This column does not accuse a named business, player, or program of wrongdoing. It argues for clearer expectations across the recruiting marketplace.


Wolfe Sports does not charge players for promotion or platform access. Our preview supports the media work; it does not buy a recruiting outcome.


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